Over the course of 16 launches, Jennifer Lopez has sold over $1 billion worth of fragrances. She’ll add on to that this fall with her newest venture. (more…)

Halle Berry will release her third fragrance, Reveal, at the top of next year in the U.S. (more…)

Jaqua Pink Buttercream Set

I don’t know about you, but I’m a fan of indulgent beauty.

Let me explain. (more…)

An ad from the Lolavie campaign.

So, Jennifer Aniston is the next star to release a fragrance. However, the actress not interested in very “perfume-y” fragrances, she wanted to give her following something fresh and natural. (more…)

Celine Dion will release her eighth fragrance – Pure Brilliance – in fall 2010. The singer who is worth $850 million in global retail alone, certainly has a great fan base who responds well to her product. Celine has once again joined forces with Coty to release Pure Brilliance which has “top notes of pear, apple, green leaves and freesia; a heart of honeysuckle and muguet” according to WWD.



The fragrance is expected to do well as it will be released in over 25,000 locations throughout 23 countries. Modestly priced for the economy, the eau de toilette will be available in sizes 15 ml, 30 ml and 50 ml ranging between $16 and $33.50. Be sure to keep your eye out Pure Brilliance when it hit stores this September.

Kimora Lee Simmons is alot of things – Mommy, model, mogul – and now she’s a perfumista with her fifth fragrance, Dare Me. I just started following Kimora on Twitter yesterday when I learned she was here in Atlanta. The star is promoting her new fragrance which hits store this month. However, it will be the first time that a fragrance from KLS will not hit department stores and instead hit the likes of mass markets like Kohl’s, Walgreens and Target.



Dare Me varies in a size from travel size to 1 oz ranging from $12.99 to $28 and will be available sometime this month.

Two years ago, John Galliano launched his first fragrance as an eau de parfum and this spring he will release the fragrance as a eau de toilette. His team at his at Givaudan has tweeked the scent making more appealing to the masses and have applied some changes to the bottle. The fragrance is set to be released next month in Europe, the Middle East and Asia and should hit the U.S. shelves next spring.

The success of Kim Kardashian’s new fragrance has been mega to say the least. The socialite made a stop in Vegas at Tao to celebrate the release of her self-titled perfume. (more…)

Beyonce, who won a record breaking 6 Grammy on Sunday evening, took NYC by storm last night for the launch of her new fragrance, Heat. She wore a flirty, red Marc Bouwer dress in theme with her fragrance. Singer and younger sister, Solange, DJed the event and celebrity friends came out to support. Although she has been the spokesperson for other projects with Tommy Hilfiger and Emporio Armani, this is her first solo fragrance effort.

Heat will be available this month in 3 different sizes ranging from $39 to $59. Check out pics of the event. (more…)

Above is the commercial for Kim Kardashian’s self titled fragrance. The product launches in February and can be exclusively pre-ordered from Sephora. Enjoy!