Mattie Memo: Rules of Engagement (FBFF)

As I’m on a quest to improve my blog and gaining a larger following I have definitely learned which rules of engagement works. As I’ve been interacting with other bloggers, I’ve learned what I like, don’t like, what works and totally doesn’t work at all. I’ve had my share of engagement fails myself (generic emails) but I’m moving forward, progressively. Here’s my take on blogging rules of engagement. Interested in being a part of FBFF (Fashion Beauty Friend Friday)?! Be sure to link up with Katy of ModlyChic. It’s the best blogger group like, ever.

Guest posts are a good way to gain new exposure. What do you think is the appropriate way to go about securing a guest spot?

I think a good way to guest post on other blogs is by building relationships with other bloggers. The world revolves around the relationships we’ve built. Once you have some type of relationship with a fellow blogger, then asking them is not completely left field. Look, we all know how it feels when someone we don’t know asks us for something. It’s awkward. So, I would hate to be that someone making another blogger (that I respect and admire) feel that way. Also, look for compatible blogs that are offering the opportunity. There are a few blogs that I follow on Twitter that offer guest posts on certain days with specific stipulations. Get in where you can fit in.

Leaving comments is essential to growing your blog. But how can you leave a comment without coming across as ‘Follow Me. Follow Me!’?

I always do my best to genuinely leave comments. And while I always fill out the form including my URL and email, I don’t leave “follow me” or anything of the sort in the comment. In my opinion, it’s tasteless. We’ve gotten to a point where there is blogger etiquette and I believe this is one of them. I always respect and appreciate comments that are specific and point out what they liked/didn’t like in a post. I try to be specific as possible when leaving comments to show that I actually took time out to read the post thoroughly. Quality always wins. Most times, because of my quality comment that blogger will at least visit my blog. Versus saying “follow me, follow me” I prove I’m worth following in my actions instead.

We’ve all gotten a mass email at one time or another asking for blog exposure, a link exchange, etc… But the mass emails don’t work. How do you make your email stand out from the crowd?

Attractive headings always help to get people to actually read my email/newsletter of course. But then I always SPECIFY my emails. People can smell a generic email. Sure it may take some extra time, but it has a higher success rate. I always mention something that I like about their blog or product and why we’re COMPATIBLE on working with one another. I also try to figure out what their goals are and who their audience is. That is key. Excellence is all in the details. Details always win.

In interacting with other bloggers where do you draw the line between seeking support and begging for exposure?

The moment we think we’re entitled to anyone reading our blogs is where we start to lose. Again, building relationships is essential but I also try to get constructive feedback from other bloggers on how my blog is doing. I’m a firm believer in self promotion but not to the point where people – especially fellow bloggers – are sick of me. Respecting people is something I always keep in mind. The hair thin line between seeking support and begging for exposure is respect.

What’s one rule of engagement error you made and how have you remedied that?

Generic emails. I figured if I could send the same email to 40 people I would get my numbers up. Not the case at all. When I would take that extra 5 minutes to specify why I wanted to work with someone, why we should exchange links and why I like/appreciate them I always get the response I’m looking for. Invest time into what you want. If you really want to gain a following, don’t have such a lax approach to it. Your email presentation reveals your preparation and will essentially affect your profitability.

OUTFIT: Romper (H&M), Booties (Forever 21), Necklace (H&M) per September 2010

4 Responses to Mattie Memo: Rules of Engagement (FBFF)

  1. You look so lovely, first of all! I adore your romper and that necklace!

    And secondly, this post was so well-done. I was excited about this set of questions because I knew I’d learn a lot from other bloggers. I definitely agree that leaving “follow me” or any form of it is distasteful. I used to get a lot of comments saying, “I’ve followed you and it would be great if you followed me to” (or worse – “It would be great if you followed me and then I’ll follow you back”, because of course they never did). It took me a long time to fully understand who was genuine and who was just looking for followers. I really feel like there’s too much attention on followers anymore, too. It’s great if you can have a big following but I’d rather have a few devoted and genuine readers than a huge number of followers who aren’t actively engaged. Having a community and supporting each other makes blogging fun and exciting! (:

  2. this was such a great FBFF topic!! your answers are wonderful and i especially like your answer to the second question. telling people to follow you IS tasteless. the people who usually make that mistake are really new at blogging so i try to not get upset but rather just let them know or send them to a good post about what to do/what not to do. for the most part they end up responding really well too. =)

    also, i wanted to thank you for the really amazing comment you left on my article about the importance of fashion blogging. you are a really special person mattie, and i’m very happy we connected through full time fabulous and still keep in touch. thank you, it really means the world to me.

    p.s. this picture of you at the top of this post is beyond amazing. you look incredible. that is the most gorgeous shade of green on you.

    Kristy Eléna – Full Time Fabulous
    Vogue Gone Rogue
    Twitter: @kristyelena

  3. Thanks, Kristy! That means so much to me :)

  4. You look gorg! xoxo

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