FBFF: 5 Important Blogging Lessons

So I’ve been blogging on a regular basis (and a coherent knowledge of what blogging is) for over 3 years now. There have been many lessons…so many. And the truth is, I’m still a student at this whole blogging thing. Everyday I’m striving to be noticeably better. In this week’s FBFF, we discuss the 5 most valuable blogging lessons we’ve learned so far. In typical alliterated Mattie fashion, I broke mine down with “The 5 C’s of Blogging”.

Hands down the hardest lesson I’ve had to learn as a blogger is consistency! If you miss a week or God forbid a month, you’ll lose readers. It’s not rocket science. The truth is, it’s one of my biggest opportunities. Post Full Time Fabulous, I’ve really done my best to be consistent and give my readers something that’ll keep them wanting more. Great pictures, cute layouts, funny stories and *dun, dun, dun* how-to videos. It’s a work in progress. I’m a work in progress. I used to see other blogs – entertainment/gossip blogs – and wonder how they had so many stories on a daily basis. Right now, I want to at least post 5 to 6 times a week. And if I can make that an actual staple on Mattieologie, then I’m on my way. I have to give myself some credit. I am only one person. With two blogs.

Content is king. Always. People want something to read, see and pass on to others. If you don’t have that, well, it’s kind of hard to be a blogger. Well, a successful one at least. Readers can totally see through fluff. And although I don’t want to read a 1000 word post (not even on my favorite blogger’s blog) every single day, I do expect substance. Even though that’s known, to consistently give your readers substantial content is a challenge at times. Especially on a slow news day. That’s why I try to take my own photos, make my own videos and plan. Original, exclusive content usually wins. Usually here on Mattieologie, I give you the scoop on celeb trends and where to find what, but I’ve been doing my best to include what I like and wear myself. You can’t find that anywhere else.

Throughout the first year of this blog, I have gone back and forth on different “creative” ideas. And let’s be honest, I’m posting about celebs, clothes and accessories – nothing too serious – so sometimes layouts and colors can really take content to the next level (in my opinion). I’ve gotten to a place where I’m actually content with my layout (there’s a first for everything) and have certainly developed some skill in Photoshop. My first efforts were courageous, but far from impressive. I do pride on my layouts though. Not all bloggers have the skill to create layouts and even if they do, they don’t take the time out to make them. It can easily become time consuming. Regardless of the extra time, I’ll do my best to continue to do so because it’s become part of the Mattieologie DNA.

Having a voice – a distinct one – is vital. It’s all part of the clarity of your blog and your content. There has to be a consistent tone – I do happy very well. Angry or drastically sarcastic? Not so much. I’ve mentioned this over and over: my blog is a place for positive feedback and happy thoughts. I’ve always been clear on that.

Photos are another thing that must be clear. They must. Blurry photos aren’t just bad looking, they’re distracting. Especially if they’re your own photos. What I’ve learned about my little point and shoot Nikon Coolpix is that it shoots better in natural light. On a tripod. Always. And so that’s what I use when I shoot my OOTD pictures. If I don’t have my tripod or someone to take good photos of me, I take that L.

No photos > blurry photos.

I’m still in the learning stages of editing photos, but I realize it’s very important no matter how good a camera is or how good the picture comes out. Editing just takes it to the next level.

Your blog should not simply exist. You have to not only build a community with your readers but also with other bloggers. It’s the biggest lesson I’ve learned as a blogger. Even if your blog is average, if you have someone who will read it regularly…it will thrive. I do my best to visit other blogs, read thoroughly and comment genuinely. As much as I’d like to do that every single day, I definitely take a good 2 hours out of my week to do so. And to be honest, I don’t do it for the sole purpose of “you comment on my blog since I commented on yours” but just to learn from other bloggers and get better. If you support the blogger community I truly believe that you’ll have good blogger karma.

What goes around comes around. Especially in the blogosphere.

13 Responses to FBFF: 5 Important Blogging Lessons

  1. Love this post, Mattie! Your approach with the 5 C’s was very creative (no pun intended, haha). And I agree with everything! Community was on my list, too. It’s so invaluable to be active in a community with both your readers and other bloggers, I think it really helps you to grow and experience more. And original content is definitely important. I started my blog mostly to write and share things I find online but now I’m starting to want everything I contribute to it to be of my own making so it’s motivated me to try taking more photos even if they’re not for outfit posts. I like to sprinkle some of my wordier posts with pictures to add a little something else to entertain the reader, but using someone else’s photo from Flickr (with credit, of course) makes the post feel a little less like my own. Blogging really helps me to explore outside of my comfort zone in that way!

  2. Love this post Ms. March!

    I agree with it all. It took me some time to learn a lot of this when I started blogging. I posted and wondered why I didnt get any love but being active in the blogger community is so important. Consistency is also mega important. I am kicking myself for not posting for an entire week, but life happens so what can I do.

    EXCELLENT POST. I may have to re-blog this!!


  3. Inspiring post! Today I needed extra motivation for blogging. I decided to take a short break to gather my thoughts and continue with work. But, this helps! I’m still very much a novice at blogging and learning everyday, but I’m loving the blogging community even more now that I’ve been doing more blogging. It also aids for wonderful & connected support. Thanks!

  4. wonderful post mattie!!! these are definitely 5 amazing points (and i love that they all start with a “C”) you are truly an inspirational blogger. AND, i don’t think i ever mentioned this to you yet, but i had a feeling you were going to be an FTF finalist the moment i saw your video!!! =)


    Kristy Eléna – Full Time Fabulous
    Vogue Gone Rogue
    Twitter: @kristyelena

    Follow Full Time Fabulous on Bloglovin’

  5. The information you provided has been so helpful! I just created my first blog so I’m looking forward to putting the C’s to work! It’s a breath of fresh air to see a successful blogger sharing information instead of keeping it to themselves. Continue to do your thing!!

    Thank you,


    “In EVERTHING you do stay YOUNG,FLY AND FANCY…OH and don’t forget CHIC”

  6. Thanks for checking out my blog! I really like yours and what you had to say in this post. I’m still trying to figure it all out so it’s helpful to read what bloggers have to say who have been doing it 3 or more years.

  7. Great Post!


  8. Very good tips. Extremely on point and helpful as a fellow blogger myself. Good job!

  9. Thanks, Shar! So glad you liked :)

  10. Great tips! Thanks for sharing!

  11. I am just starting out and this honestly made me want to straighten up and fly right! I really appreciate this post. It is something that anyone who wants to be a blogger really needs to know before actually setting up. I will be using these tips as I get my act together on my blog! Thanks again!

  12. KDJ

    Thank you somuch for this post. I am in the beginning stages of my blog and have been searching for advice like this. I get so nervous that other bloggers will look at me as a peon and take no interest in my comments but reading your advice gives me the courage to just put myself out there and go for it! Thank you again, this is my first visit to your blog but it won’t be my last!


  13. This was great advice. Thanks!

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