Madewell Mattie: The Madewell x Mattieologie x ASB DENIMTHON


This past Sunday, I got together with the ladies of Atlanta Style Bloggers for a fun event at the Madewell Lenox Square store. I collaborated with Madewell to create the “DENIMTHON” – a denim styling event. I can’t even begin to tell you how much fun we had. And then they had the nerve to give us 20% off of purchases $125 or more plus Bellinis and wait for it…Cami Cakes.


Eboni of The Fashionista Next Door, Shawntel of SOA Event Concepts and I were the judges and I’ve gotta tell you: that job is underratedly (<----yep, made that up) HARD. These blogettes brought out there styling chops. Oh so what does the DENIMTHON mean? Well, participants are given a scenario to dress for and then they had 60 seconds to pull their outfit from the store. Then they had 3 minutes to get dressed. Participants were eliminated tournament style until the last one standing won. Yeah. MAYHEM.


When it came down to it, Trina of The Babyshopaholic and Kristen of Lily Kai Vintage were the final two to battle it out. But in the end, Kristen took the crown as the DENIMTHON champion. Ok, there was no crown, but she did receive a $50 gift card and the exclusive OPI color created just for Madewell appropriately named, “Madewell to Order”.


I wore: SHIRT: H&M | MESH TOP, BELT & DENIM: Madewell | SHOES: Steve Madden | NECKLACES: Kanon Vodka monocle souvenir & Forever 21 | EARRINGS: Forever 21 | LIPSTICK: Revlon’s “Siren”


How cute is this outfit on Jessica of My Style Vita?


OBSESSED with this look Jasmine put together!


Love this ensemble Sadiddy Magazine‘s EIC, Adrienne, put together. The colors are gorge!

A huge thanks to Stephanie and her fantastic team at the Madewell store. They took such good care of us. If you haven’t been to the Madewell Lenox Square store or shopped Madewell…GET IN.

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7 Responses to Madewell Mattie: The Madewell x Mattieologie x ASB DENIMTHON

  1. Looks great! if you have any photos of me with the other ladies would you mind forwarding to me? Would love to include on my blog!

    http://www.mystylevita.com

  2. This was such a fun event! Thanks for having me!!!

  3. Awww cute event! Go Mattie! Go Mattie! Great company to work with! Everyone looks fab!

  4. Cute outfit! <3 your lipstick and your hair.
    The events looks like it was tons of fun. Oh how I wish I lived in ATL.

  5. Mmm that outfit with the white blazer is so good. Madewell is so cute.

  6. Rosilen Sturdivant

    great idea, looked like alot of FUN!!!!

  7. Pingback: Don’t Be Scared

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