Pop tart turned reality star turned brilliant business woman Jessica Simpson has joined forces with Jones Apparel Group to launch her first denim line. The line is expected to hit about 1,000 stores this mid-month. The collection as a whole – which is worth approximately over $400 million – is expected to keep going up with the addition of the denim line.
“A girl’s booty needs to look good. I was inspired to create a great denim line that complements the entire Jessica Simpson lifestyle brand — a jean that becomes a girl’s best friend, that everyday go-to pair,” Simpson tells WWD.
With five different fits – Bootcut, Skinny, Jegging, Super Low Skinny & Flare, there’s a fit for everyone. There’s no doubt in mind that these will be flying off the shelves. Here’s a preview of the line from the launch last week.