ULTA will introduce their Essence cosmetic line to the U.S. this summer. The bargain line of colorful cosmetics has been out since 2001 in Germany and has since been introduced to 3 different countries. After seeing the success in other markets, ULTA has decided to bring Essence to the U.S. where they hope – and expect – it will do well. The products range between $.99 to $4.99. (Should do very well with the tweens.) Look at the products below.

We all have our cheap buys from Wet N’ Wild or Victoria’s Secret so I’m interested to see what Essence can offer. Be on the look out for Essence by ULTA this summer for your beauty bargain fix.