The new print ad for Beyonce’s new fragrance, Heat, was released last week. The performer was inspired by her shows, which usually include fire, to name her new product. After years of being asked by fans and reporters on when she was going to release her own fragrance, the star finally joined forces with Coty and carefully developed her first fragrance. Although she has been the spokesperson for other projects – Tommy Hilfiger’s True Star and Emporio Armani’s Diamonds – this is her first solo fragrance effort.

Heat will be available in February in 3 different sizes ranging from $39 to $59.

Another celebrity will be releasing a fragrance early next year: Eva Longoria Parker. The actress will launch Eva by Eva Longoria in April. The scent features top notes of citrus, neroli, bergamot tea and aldehydes and is also the first celebrity fragrance from Falic Fashion Group. Retailers including Macy’s, Dillard’s and Bon-Ton will debut the fragrance in the spring.

Both Beyonce and Eva plan to release numerous fragrances in future. Be sure to look out for both perfumes hitting stores in 2010.