The new print ad for Beyonce’s new fragrance, Heat, was released last week. The performer was inspired by her shows, which usually include fire, to name her new product. After years of being asked by fans and reporters on when she was going to release her own fragrance, the star finally joined forces with Coty and carefully developed her first fragrance. Although she has been the spokesperson for other projects – Tommy Hilfiger’s True Star and Emporio Armani’s Diamonds – this is her first solo fragrance effort.

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The Sex & the City 2 trailer hit the web today. The poster, which was released last week, totally captures the feel of the trailer and perhaps the movie. The trailer is very vague but it includes NYC, the ladies in Morocco and the song, ‘Empire State of Mind’ by Jay-Z and Alicia Keys.

Trailer under the cut.
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Hey world,

Team Mattieologie is in the process of improving the site and creating a new look. We’re almost there. Please bear with us. But instead of keeping you guys waiting, the decision to post content (so you’re not left out) has been made. In January 2010, you’ll still be getting great fashion/beauty/Mattie content but just in a better outfit.

Thanks for understanding.

XOXO,

Mattie

Uniqlo unveiled the Spring/Summer 2010 collection of their +J line. The 60 piece collection was designed by Jil Sander and pieces range between $45 and $200.

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